Publitics Takes Home Three Stanley F. Reed Awards

Written By Matthew Krayton

New Jersey and Virginia played host to the nation’s two marquee races in the 2021 cycle.

In New Jersey, voters had not re-elected a Democratic governor in over 40 years.  We worked with Committee to Build the Economy to design and execute a paid communications campaign to support vote-by-mail and field operations in key constituencies.

Our approach:

  • Eye tracking studies and AI to design optimized creative.

  • Tested messages to maximize impact and voter turnout.

  • The result was increased turnout among our target universe that contributed to a historic victory for Governor Phil Murphy in a close race.

Phil Murphy became the first Democratic governor to win re-election in New Jersey in over 40 years.  Our program helped increase turnout in our target universe by roughly 10% relative to the last race for governor, contributing to the Governor’s 3% margin of victory.

  • BEST MAIL PIECE FOR INDPENDENT EXPENDITURE CAMPAIGN (STATEWIDE)

  • BEST MAIL PIECE TO SUPPORT A VOTE-BY-MAIL PROGRAM

  • BEST USE OF TECHNOLOGY TO SUPPORT A DIRECT MAIL PROGRAM

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Matthew Krayton
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